Six weeks with Nick Spinelli to kill the question that stops every DJ cold: “what do I even post about?” Leave with a following that books you — for the gigs you actually want.
Wednesday afternoons · ~60 min · Starts August 19 · Replays included
You know you should post. You’ve heard it a hundred times. So you open the app, stare at the camera, and close it again — because nobody ever told you what to say.
You sit down to make content and your mind goes empty. Not lazy — just no system for pulling ideas out of the work you already do.
You post when you remember to, it gets 40 views, and you decide the algorithm hates you. Consistency dies before the strategy ever starts.
Other DJs like your posts. Couples don’t. Your audience is the wrong room, so the numbers go up and the calendar stays empty.
The inquiries you do get are price-shoppers and events you dread. Nothing you post signals the kind of work you’re actually chasing.
Six weeks from now you never wonder what to post again.
This isn’t a course you watch. Every week is a live Zoom call, a small assignment, and Nick actually looking at what you made. You build the engine while the challenge is running — so by week six it’s a habit, not a folder of notes.
Pick the client and the gigs you want more of, and get brutally specific about what they care about. Every idea for the next five weeks comes out of this one decision.
Nick’s system for pulling an unlimited supply of post ideas out of the gigs, questions and moments already in your week. You leave this call with a stocked list, not a blank page.
Why great content dies on the thumb-scroll, and how to open so people stay. Rewriting your own hooks live on the call.
Filming and editing on a phone without it eating your week. Lighting, audio, framing, and a batching workflow that gets a month of posts done in one sitting.
The content that actually converts — profile, CTAs, DMs and the follow-up. How a viewer becomes a lead becomes a signed contract.
Lock in a posting rhythm you can hold without burning out, know which numbers matter, and walk out with the next three months mapped.
Week themes may shift slightly as the cohort’s needs come out on the calls.
One a week with Nick. Real teaching, then Q&A until the questions run out.
Bring your posts. Nick reviews real content from the group on the calls.
One small assignment a week. Do them and you’ve got six weeks of posts made.
Miss one, watch it. Everything stays available for the whole challenge.
Hook formulas, content prompts and the frameworks Nick uses himself.
A private room of DJs doing the same work at the same time. Accountability included.
“Most DJs aren’t bad at content. They just don’t know what to say.”
Nick has spent years helping DJs and event pros turn social media from a chore into their best booking channel — and he teaches it the way it actually works: hands on, specific, and built around the gigs you want.
He runs the social media day at Hacker Hotel every year. This is that, stretched over six weeks, with your own content on the screen.
Show up, do the work, and if it doesn’t change how you post — tell us and we’ll make it right.
Wednesday, August 19, then weekly for six weeks. Calls run about 60 minutes in the afternoon — we’re surveying the group now to lock the exact time, and you’ll get the Zoom link and calendar invites once it’s set. Every call is recorded either way.
Watch the replay. You stay in the group and keep the assignments — you just lose the live Q&A for that one.
No. Starting at zero is fine — arguably easier, since you won’t have to unlearn anything.
Your phone is enough. Week 4 covers exactly how to get good-looking content out of it.
No. Mobile, club, corporate, open format — the system is the same. You aim it at whatever bookings you want more of.
About 60 minutes on the call plus one small assignment a week. It’s built for people with gigs on the weekend and a day job Monday.
The 6 Week Social Media Challenge · with Nick Spinelli
Presented by Crate Hackers · Questions? dom@cratehackers.com · (629) 240-7629